Blockchain-based gamification for e-commerce
Customer & Challenge
Client comes from the e-commerce sector.
- Project goals:
- Development of a gamification platform, based on blockchain technology, with virtual level of entertainment
- System of virtual objects, such as products and advertising, visible only to mobile phone users
- Marketing campaigns that enable sales in the virtual world
Solution & Approach
The task was to develop a more powerful AI platform with virtual reality approaches and personalised user experiences. After a thorough analysis of the customer’s needs, we put together a nearshoring team of AI and DevOps specialists and front/back-end developers.
The platform enables publishers to create digital objects that can be used in virtual marketing campaigns. The use of machine learning algorithms ensures continuous improvement of the system based on user activity.
- Creation of digital objects for use in virtual marketing campaigns.
- Fully automated deployment of new product versions and automated testing.
- Continuous system improvement based on user activities. Interactive and personalised user experiences were integrated through ML pipelines.
- The team has developed a modern development and testing environment that includes fully automated deployment of new product versions and automated testing.
We have built a microservices-based architecture with a modern REST API interface, using programming languages such as C++, Java, Go and Node.js. For the storage and management of AI training data, we used databases such as MySQL, PostgreSQL, ArangoDB and RethinkDB. We also took responsibility for the client’s global DevOps operations using technologies such as AWS, Kubernetes, Docker, Ansible, and Terraform.
Results & advantages
The system offers manufacturers innovative solutions for brand building in the virtual world.
The platform creates a new digital asset class that bridges the gap between the physical and digital worlds, enabling a new level of user engagement.
This solution extends marketing and sales opportunities into the connected world of gaming and the reality around us, introducing new interaction models for potential consumers.