How SMEs can finally achieve their tech lift – faster, cheaper and with less risk
German SMEs are in the midst of a technological leap: AI agents, process automation, cloud migration, new digital business models. But many small and medium-sized enterprises (SMEs) are experiencing the same bottleneck: the ideas are there – but implementation fails due to a lack of capacity, skills and speed.
Advanced near/offshore outsourcing is not a ‘cheap developer model’ here, but a strategic lever: for real ROI, faster time-to-market and greater innovative strength, without relinquishing control over critical IT projects.
In this article, we show:
- Why the tech lift process often slows down growth in SMEs
- How advanced near/offshore outsourcing really pays off for SMEs (including numerical examples)
- Which governance and delivery models are necessary to ensure that near/offshore outsourcing does not fail
- What a German onshore delivery manager and a local prime contractor have to do with it
1. The tech lift process – and why it often fails in medium-sized businesses
Many medium-sized companies are currently investing heavily in:
- New digital products
- Modern platforms and interfaces
- Process automation
- AI and data projects
We call this approach the tech lift process: the company raises its technology and IT capabilities to a new level in order to remain competitive in the long term.
The 5 hidden obstacles to success in the tech lift process
In practice, we repeatedly encounter the same obstacles in medium-sized companies:
- Overloaded core team
The internal IT and specialist team has to juggle operations, support, minor changes and innovation projects at the same time. The result: constant firefighting instead of focus. - Time-consuming knowledge transfer
New technologies first have to be laboriously learned. Training, PoCs, trial and error – everything takes time before any real added value is created. - Poor integration of new experts
External developers are integrated ‘somehow’, processes are unclear, roles are not clearly defined. Friction losses are inevitable. - Short-sighted investment perspective
Instead of strategic scaling, many decisions are made from a ‘project perspective’: The main thing is that project X gets finished somehow – instead of building up long-term capacity. - Lack of technological vision/roadmap
There are projects, but no clear target vision: Which systems will be critical in 3–5 years? Where do we want to go technologically? What skills do we need in the core team?
The consequences: When the tech lift becomes a predetermined breaking point! The consequences of these blockers are already being felt in many SMEs:
- Technical debt & fragmented source code
- Slowed development cycles & quality problems
- Unclear product roadmaps & increasing innovation risk
- Longer time-to-market & loss of market share
In short: the tech lift process becomes a strategic bottleneck, even though it should actually be a growth driver.
2. Why traditional in-house approaches are no longer sufficient
Many medium-sized companies initially try to solve the problem in the traditional way:
- Hiring additional internal developers
- Training programmes and certifications
- Experimenting with new tools and technologies
- Selective support from freelancers
The problem: The pressure to digitise is growing faster than the available capacity.
Added to this are the typical conditions for medium-sized companies in Germany, Austria and Switzerland:
- IT talent is scarce and expensive
- Competitors (including corporations and start-ups) are fishing in the same talent pool
- Internal teams are tied up in day-to-day business
- Technologies such as cloud, AI, data and automation are uncharted territory for many teams
The result: projects are postponed, stretched out or implemented in a ‘minimalist’ manner – and the market moves on.
3. Advanced nearshoring/offshoring: More than just saving costs
This is where software development in the advanced nearshore or offshore model comes into play. It is important to clearly distinguish between classic offshoring and advanced nearshoring and offshoring.
Classic offshoring:
‘We hire cheaper developers from abroad.’
Advanced nearshoring/offshoring:
‘We build scalable, integrated delivery teams that increase our innovation and project speed – controlled by professional onshore delivery management.’
The difference: It’s not just about reducing costs per developer hour, but about accelerating and stabilising the entire tech lift path.
The biggest pain points in competence building that advanced near-/offshoring addresses
Typical challenges in SMEs:
- Lack of technology experts: senior profiles are hardly available
- Budget pressure: classic in-house teams quickly reach their budget limits
- Know-how gaps: cloud, AI, automation, integration – lots of new things at once
- Dependence on individuals: key people become a risk
- Delays: internal teams are consumed by day-to-day business
This is exactly where advanced near/offshore outsourcing comes in:
- International talent pools for senior profiles
- Cost advantages per team and project
- Faster scaling of capacities
- Structured know-how transfer to the core team
- Relief for the internal team without loss of control
4. The real ROI of advanced near/offshoring – a practical example
When it comes to nearshoring or offshoring, many people first think of hourly rates.
But the real leverage lies in the combination of cost savings, time-to-market and innovation effects.
Let’s look at a typical project example from a medium-sized company:
Comparison: In-house vs. nearshore project
Scenario: Development of a new digital platform (SME, DACH)
In-house project
– Total costs: £921k
– Go-live: after 12 months
Nearshore approach with advanced nearshoring
– Total costs: £620k
– Go-live: after 8 months
At a glance:
✅ 30% cost reduction
✅ 3–4 months earlier on the market
✅ Positive ROI after 3 years through nearshoring
The key point: It’s not just the absolute savings that count, but the earlier utilisation of:
- Efficiency potential (e.g. automated processes)
- Revenue potential (e.g. new digital services)
- Competitive advantages (e.g. better customer experience, shorter turnaround times)
Especially in innovation and tech lift projects, every month of delay means:
❌ lost revenue
❌ higher opportunity costs
❌ increasing frustration within the team
❌ growing gap to the competition
Conclusion:
Advanced nearshoring/offshoring is not a ‘cost-cutting programme’, but a growth and ROI accelerator.
5. Governance & Delivery: Why near/offshoring often fails – and how to prevent it
Many companies have also had bad experiences with offshoring:
– Language barriers
– Time zone issues
– Misunderstandings in requirements
– Quality issues in the code
– High dependence on individuals or freelancers
The reason is almost always the same: a lack of governance and structure in the delivery model.
What SMEs really need: Better delivery models
SMEs don’t just need cheaper developers, they need a setup that neatly solves the following questions:
Who is responsible for communication and coordination?
How is quality measured and controlled (KPI, SLA)?
How do we ensure that knowledge remains within the company?
How do we integrate the external team into our processes and tools?
The answer is an advanced near/offshore setup with two central roles:
1) German onshore delivery manager
The onshore delivery manager is:
- the bridge between SMEs and the global development team
- responsible for communication, governance and quality
- on a par with management and specialist departments in terms of expertise and culture
- the person who translates, prioritises and controls requirements
2) Local partner as prime contractor
The local (near/offshore) partner acts as the prime contractor:
- a central contractual partner for all external teams
- responsible for capacity planning, team composition and skills
- guarantees quality, stability and availability
- manages the international delivery teams on site
This setup significantly reduces typical offshoring risks:
→ Misunderstandings & cultural conflicts: clear communication channel
→ Project delays & quality losses: defined KPIs, SLAs, standards
→ Dependence on individuals: structured teams instead of ‘hero developers’
The result for SMEs: control remains within the company, while speed and scaling are provided by international teams. Knowledge is systematically secured and transferred!
6. Advanced near/offshoring as a strategic lever – not as a cost trick
Let’s summarise the perspective from the CEO and CTO’s point of view.
The most expensive part of an IT project is NOT the developer – it’s lost time.
Part I – Growing pains in SMEs:
Tech initiatives get stuck, not because of a lack of ideas, but because of a lack of implementation capacity, gaps in expertise and overloaded core teams.
Part II – Quick ROI through advanced nearshoring:
Nearshoring/offshoring is worthwhile not because developers are cheaper, but because projects go live earlier, budgets are better utilised and investments pay off faster.
Part III – Tech global, responsibility local:
Without clearly defined governance, nearshoring/offshoring becomes chaotic. With onshore delivery management and a strong prime contractor, it becomes a scalable model for success.
Overall conclusion
Advanced nearshoring/offshoring is not a tool for reducing personnel costs, but rather the way to make tech lift feasible for SMEs in the first place. It enables SMEs to start faster, think more boldly and still maintain control. This is precisely what is crucial if SMEs in the DACH region do not want to fall behind when it comes to digitalisation.
7. When is advanced nearshoring/offshoring worthwhile for your company?
A few simple indicators that it might be time for an advanced nearshoring model:
- Your internal IT team is constantly working at full capacity.
- Important digital projects are repeatedly postponed.
- You cannot find suitable senior developers locally.
- New topics such as AI, cloud computing and integrations remain ‘on the roadmap’ but are not being implemented.
- You have already had bad experiences with traditional offshoring or freelancers
If you can relate to at least two of these points, it makes sense to consider a structured advanced nearshoring/offshoring setup – with a clear governance model and proven delivery structure.
8. How ServiceFactum supports the tech lift in small and medium-sized enterprises
ServiceFactum supports medium-sized companies in
- clearly defining their own techlift process
- setting up suitable advanced near/offshore models
- clearly establish onshore delivery management and prime contractor roles
- seamlessly integrate international development teams with existing structures
This approach turns innovation potential into actual market success – measurable in shorter development cycles, more stable software quality and earlier time-to-market …
… and a clear, robust ROI.
Next steps
If you want to know what an advanced near/offshore model could look like for your company, you should start by answering three questions:
- Which core systems and products are truly critical for our future?
- What skills are we currently lacking in our team to develop or further develop these?
- How much time do we currently lose each year due to delays in IT and digital projects?
With these answers, we can design an initial, robust setup for your tech lift – including a realistic ROI scenario.
Get IT done! Let’s work together to make your next IT project a success!
FAQs about advanced nearshoring
Question 1: What is advanced nearshoring/offshoring in SMEs?
Advanced nearshoring/offshoring means that SMEs not only relocate software development to lower-cost countries, but also use structured delivery models, clear governance and onshore delivery management. This creates an integrated team that increases speed and quality without the SME losing control.
Question 2: How does advanced nearshoring differ from traditional offshoring?
Traditional offshoring usually focuses on lower hourly rates for individual developers. Advanced nearshoring relies on well-coordinated teams, standardised processes, clear KPIs and German onshore delivery management. The focus is on time-to-market, quality and ROI – not just on cost reduction.
Question 3: When does advanced nearshoring/offshoring really pay off for SMEs?
Advanced nearshoring/offshoring is particularly worthwhile if digitalisation projects are regularly postponed, internal IT teams are permanently overloaded or senior profiles are difficult to find at the location. At the latest when it comes to recurring or larger innovation projects with tight budgets and time frames, a structured nearshoring model can bring significant ROI advantages.
Question 4: How do you calculate the ROI of near/offshoring in SMEs?
The ROI results not only from lower project costs, but above all from faster time-to-market. In addition to direct development costs, SMEs should also take into account lost revenue, efficiency gains and the earlier utilisation of digital potential. If a project goes live several months earlier, the model can pay off significantly after just a few years.
Question 5: What are the risks of near/offshoring – and how can they be reduced?
Typical risks include communication problems, quality deviations, cultural and time zone differences, and dependence on individuals. These can be significantly reduced through a clear governance model, defined KPIs and SLAs, a British onshore delivery manager and a local prime contractor with well-coordinated teams.
Question 6: What role does an onshore delivery manager play in advanced nearshoring/offshoring?
The onshore delivery manager is the central bridge between SMEs, specialist departments and the nearshoring/offshoring team. They are responsible for requirements, prioritisation, communication, quality assurance and reporting. This means that control remains in the German-speaking region, while implementation capacity can be scaled internationally.
Question 7: Is advanced nearshoring also suitable for SMEs in the DACH region?
Yes, German-speaking SMEs in Germany, Austria and Switzerland in particular benefit from advanced nearshoring. Cultural proximity, small time zone differences and clear governance models allow international development teams to be connected efficiently – without the high cost of building a large in-house IT team.


