“Our intelligence is what makes us human, and AI is an extension of that quality.” – Yann LeCun, French American Machine Learning Specialist
Nevertheless, the same question keeps coming up: how do we use this extended quality of artificial intelligence in our everyday lives? Whether it’s facial identification in a cell phone, spell-checking when composing an email, or digital voice assistants, we already encounter AI everywhere in our everyday lives. This leads to the follow-up question: Why don’t we also use AI for the creation of social media content?
1. Artificial intelligence as the basis of social media
AI has long been an integral part of the social media landscape and already dominates large areas. The algorithm that decides which content is most relevant to you is based on a complex system of AI technologies. Machine learning is also being used in the fight against cyberbullying and fake news. But AI is not only showing its potential in the fight against negative content. The creation of social media content with the help of AI is also becoming increasingly popular and can improve your personal or professional profile to the next level.
In this blog post, you’ll find a practical step by step guide on how to use AI to create more effective and targeted social media content. At the same time, we also highlight the pros and cons of using AI in the social media world:
2. Step by Step: With ChatGPT to High-Quality Content on Social Media
The ChatGPT chatbot is based on machine learning and was developed by the US company OpenAI. Its goal is to conduct human-like conversations based on text input and voice queries. It must cover a wide range of topics and requirements, from everyday queries such as creating kitchen recipes to complex topics such as AI in the medical industry. To meet these requirements, ChatGPT has been trained with millions of texts from the Internet, social media, online forums, newspaper articles and books.
The so-called prompts are crucial to the chatbot’s success. They tell the AI system in text form what content to generate and output. Through this technology, it is possible to create unique and customized content and provide users with an immersive chat experience.
2.1 Filling the blank page
A new chat with ChatGPT can be thought of as a blank page. Through specific instructions, the chatbot can learn what kind of content is needed, what topics are relevant, and how to prepare it best. Using an AI thus provides an efficient way to streamline the social media content creation process.
“Act as a social media manager. You work on the business platform LinkedIn in the online marketing area. Your task is to create highly qualified content for the company account.”
2.2 Build basic framework with basic information
To ensure that the chatbot understands what the goal of the post is and what information it should contain, it is important to provide clear instructions to the chatbot.
“Your task is to create a post about the following topic: ‘Our vision at ServiceFactum: cross-country software development for any business. Use the keywords ‘nearshoring’, ‘offshoring’ and ‘software development abroad’. Make sure to create interesting and engaging content.”
2.3 Feed the chatbot with good content
The basic framework is now in place. The next step is to feed the AI with possible content ideas.
“Here’s more information about the company: ‘We maintain audited, international cooperations with the purpose of developing first-class software based on customer-specific ideas in a cost-efficient and agile way. We live a trustful, effective and efficient cooperation with our customers and partners and promote the overcoming of spatial and cultural boundaries.’ Use this acquired data for posting.”
2.4 Choose the style
The next step is to determine the writing style.
“Look for a narrative style in the form of storytelling. Use rhetorical stylistic devices to make the text more appealing. Individual sentences should be as concise and meaningful as possible. Give the reader a reason to be captivated reading the posting.”
2.5 Develop a hook
The hook of a post is critical to getting readers to notice and engage with the post in the first place. A hook should be unique, interesting, eye-catching, and memorable.
“Create 10 sample hooks from the data already provided, which should encourage the reader to in-tact with the post.”
Tip: The more information the AI receives, the better the results. Base your hook creation on posts that have already gone viral on LinkedIn. Feed the AI 5 viral hook examples on your topic. Let it generate 10 possible hook ideas for you.
2.6 Finished Post
Finally, you get a well-structured, concise, and interesting post that vividly presents ServiceFactum’s vision to the reader:
“The future of software development is here – ServiceFactum is ready.
At ServiceFactum, we support every company in their individual software development with cost-effective and agile nearshoring and offshoring solutions. We specialize in international co-operations and rely on trustful cooperation to overcome spatial and cultural boundaries. Our goal is to break the boundaries of traditional software development and provide any company with access to world-class software development services.
Our vision – ‘Cross-border software development for every business.’ Let’s realize your vision together now.
#nearshoring #offshoring #software development”
3. What are advantages and disadvantages of AI-created social media content?
Who better to answer this question than AI itself:
There are undoubtedly many advantages to creating social media content using an AI, especially in terms of efficiency and adaptability to the user. The AI can quickly and easily find the appropriate topics and content for the desired purpose. It can also help auto-tune posts and adapt them to the user’s individual tastes and needs. However, despite all these advantages, one should be aware that an AI is not able to convey emotions and creativity the way a human writer can. Therefore, human intelligence and creativity remains indispensable for creating high-quality content. So, a careful balance between human expertise and machine efficiency is needed to create truly successful and engaging social media content.